Guaranteed Sold Program
Guaranteed sold vs. a straight listing
Both paths start the same way — a full-time agent lists your house on the open market. The difference is what exists underneath if the market does not respond, and what you give up to have it there.
What you give up
- Price ceiling in the bad scenario. If the house does not sell, you take a floor that is below market rather than deciding week by week.
- Control over pricing strategy. These programs usually require you to list at an approved price and to take scheduled reductions.
- Flexibility to change your mind. Cancellation terms are defined in the agreement and are not always free.
- Occasionally, a program fee on top of the normal commission.
What you get
- A floor price in writing before you list.
- A date you can plan around, which matters most if you are buying something else.
- A cap on carrying costs, because the timeline cannot run indefinitely.
Who the straight listing suits better
If your house is in good condition, priced correctly, and in an area with real buyer activity, the backstop is insurance you are unlikely to use and are paying for in flexibility. A standard listing keeps every dollar of upside and every pricing decision in your hands, and the 30-day review already exists to catch a listing that is not working.
It also suits sellers with no hard date. Time is what produces the best price on the open market, and a program that constrains time constrains the outcome.
Who the program suits better
Sellers with a real deadline: a job start, a closing on the next house, a lease that ends, an estate that has to be settled. Sellers who cannot absorb three extra months of carrying costs. Sellers who would rather have a defined worst case than a better expected case with a wide range around it.
If you are unsure, price the two out. A realistic listing net, the backstop net, and your deadline usually make the answer obvious. If they do not, take the straight listing — it is the path with fewer conditions attached.
Keep reading
More on guaranteed sold program
A floor price and a date, on paper, not a promise.
See the guaranteed sold program path